Brand Architecture

A brand architecture shows how an organization and its products/services are related for the purposes of communicating about the brand. UC ANR’s brand architecture was updated in 2025 to be a Branded House, with all sub-brands visually aligned with the UC ANR parent brand.

 

Diagram showing three types branding architectures: Branded House, House of Brands and Hybrid

 

Diagram showing the brand architecture of UC ANR
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Source URL: https://innovate.ucanr.edu/site/communications-toolkit/brand-architecture