San Diego Region AgriTourism Gathering

Date & Time

December 3, 2025 from 9:00am to 3:00pm

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Venue

Farm Hub Conference Room, San Diego County Farm Bureau

United States

Ticket Price

$40.00

Event Type

Meetings

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This is an in-person event

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About the Event

Growing Together:
Unlocking the Hidden Economy of Agritourism

Discover the Power of Agritourism as an Economic Development Strategy 

Across California, agritourism is creating jobs, diversifying farm income, and strengthening the connection between rural and urban communities. Yet the full potential of this “hidden economy” remains untapped. Join us for a gathering bringing together farmers, tourism professionals, and economic development experts and leaders to explore collaborative models that can help agritourism flourish in our region. 

Hear from experts including: 

  • Dr. Keith Taylor, UCCE Specialist in Community Economic Development (UC Davis)
  • Deborah Yashar, California Center for Cooperative Development
  • Tracy Celio, Program Manager, Southwest Regional Food Business Center 
  • Representatives from local Tourism Authorities and other Cooperatives and farm support groups

Draft Agenda, HERE

Made Possible By

UC Cooperative Extension San Diego
Western Extension Risk Management Education
U.S. Department of Agriculture (USDA)

Event Contacts

Jan Gonzales

Project Coordinator CE Supervisor 2
jggonzales@ucanr.edu

Darlene Ruiz

Small Farms Staff Research Associate 2
druiz@ucanr.edu