Marketing and communications are vital to the UC Master Gardener Program’s mission of extending gardening information. To do this, we use various channels, such as social media, newsletters, and websites, to inform our clientele, volunteers, donors, and leadership about program activities. Effective communication is essential for raising awareness about our educational resources and community projects, attracting new volunteers and clientele, and highlighting our impact on sustainable gardening practices.
Resources
The statewide Marketing & Communications Team is here to help you create the best marketing strategy for your program. Here, you will find information on:
For more marketing and communications information, make sure to join our monthly newsletter, Rooted in Marketing. This newsletter is open to staff and volunteers and includes monthly content inspiration guides, branding updates, and lots of tips and tricks. You can see past issues of Rooted here.
November is here, and we're ready to help you wrap up the year strong! As we head into the final stretch of 2025, this month's newsletter focuses on planning ahead and making sure your program is using our updated branding correctly. We know you've been working hard to adapt to the new logo, and we want to…
Happy October! Fall is here, and it’s the perfect time for growth and change in the UC Master Gardener Program. This month, we’re sharing updates that will shape how we communicate. From a new program logo to digital accessibility laws taking effect in 2026 and updated website features, there’s a lot…
September is here, and as gardens across much of California are feeling the stress of summer heat, it's the perfect time to focus on one of your most powerful communication tools – newsletters! Whether you're sharing tips for helping gardens survive the late-summer heat, planning for fall planting, or…
August is here! While we're all busy with peak growing season, this month's issue focuses on working smarter, not harder—from building effective communications teams to managing your content more efficiently. Here's everything you can find in this month's issue of Rooted in Marketing:September…
July is here and summer is in full swing! Whether you're dodging sprinklers while checking on your tomatoes or scrambling to keep your community events from melting in the heat, we know you're juggling a lot right now. Take a few minutes to flip through this month's newsletter – we've got some good stuff in…
Summer is here! This is a busy time for both our gardens and our marketing efforts. This month is National Garden Week, California Invasive Species Week, and National Pollinator Week. So much to talk about, all while we watch for our tomatoes to ripen. Remember, the first day of summer, June 20th, is the…
It's May! Things are very busy in the garden and communications. UC ANR Giving Day is in just a couple of weeks and we are very excited to see all the wonderful projects you will be raising money for. Don't forget to tag us in your Giving Day posts so we can share them, #GivingDay! Here's everything you can…
Happy April! Spring is here, and there has been a lot of change happening. The new website platform Drupal has launched, and we are all working hard to get our websites up and running. Warm weather is on its way, along with our beautiful summer gardens!Here's everything you can find in this month's issue of…
Happy March, all! The year is flying by and has been jam-packed. This month, we are covering many topics, including getting ready for National Volunteer Month and a new website platform!Here's everything you can find in this month's issue of Rooted in Marketing:April content inspirationsNational Volunteer…
UC ANR's new website platform is finally here! We are now moving into the clean-up phase and getting access to our sites. We have until March 21 to clean websites before they go live to the public. In this special edition of Rooted in Marketing, we will share how-to documents, resources, and additional…
