Telling the UC ANR Story
In order to engage government officials, the media, and grant makers, we need to first understand who we are at UC ANR, our impact throughout the state, and how to tell a good story. Read further about best practices on how to share our results and strengthen support for UC ANR.
On this page:
How is UC ANR making a difference for Californians?
Communicating science
Impact Statements - How to write
Writing your message
Images, photos, and infographics
Working with the media
How is UC ANR making a difference for Californians?
An overview of UC ANR
From the mountains to the coast, California’s landscapes face threats from climate change, poor urban planning, pollution and invasive species. UC ANR translates research into action — creating management strategies for a safer, more climate-resilient California. An overview of UC ANR (Annual Report, PDF)
Impact numbers and stories
This resource compiles results and impact stories for internal organizational use. Included are links to Public Value Stories, UC ANR Impact Story Map, and examples of statewide program and institutes impact materials. Impact numbers and stories (Web page)
UC Delivers
The UC Delivers Archive is a collection of examples showing how UC ANR has been making a difference for Californians. UC Delivers (UC ANR Web)
Communicating Science
Getting to the Heart of Science Communication
At a community fire day in a northern California town several years ago, author Faith Kearns gave a talk on building fire-safe houses able to withstand increasingly common wildfires. Much to her surprise, Kearns was confronted by an audience member whose house had recently burned. What she thought was straightforward, helpful scientific information had instead retraumatized audience members, forcing Kearns to reevaluate her approach. Getting to the Heart of Science Communication (Video) (Bookshop.org)
Tips on communicating Science
In communicating science, start with: 1). An understanding of your audience and then 2). Consider two parts - “What the message is” and “how the message is delivered”. If these are done well, then people will listen. Tips on communicating Science (Fact Sheet, PDF) (Kat Kerlin, UC Davis)
UC ANR Press Kits
This press kit is a collection of promotional materials that provide information about UC ANR impacts in our communities. Peruse here to help you with your blog post, newsletter, press releases or other outreach materials. UC ANR Press Kits (Web page)
"Knowing How to Tell a Good Story Is Like Having Mind Control"
Stories are a universal human communication tool. They move us, connect us, and inspire us. Telling a good story takes skill. Learning how to tell a story does not guarantee getting your point across, but it can help you connect with your audience and make your topic more memorable. "Knowing How to Tell a Good Story Is Like Having Mind Control" (Video, Alan Alda)
How to tell a great story
In the modern information age, business leaders need to tell stories to be heard. Facts and figures alone don't make a lasting impression, but stories do by connecting emotions to events. Leaders who can craft and share compelling stories have a significant advantage. "How to tell a great story" (Harvard Business Review Web)
Writing your message
Nuts and Bolts of Communication
You have an opportunity to design and deliver your message. Consider best practices below to package and communicate so that you reach and engage others in your work.
UC ANR Communications toolkit
UC ANR core messaging is based on brand and market research that included significant input from UC ANR stakeholders and clients. UC ANR Communications toolkit (UC ANR Web)
How to write an Impact Statement
An impact statement/story shows that UC ANR is making a difference in people’s lives. It describes positive change and demonstrates how that change benefits the people of California. A good impact story uses evidence from program evaluation to show the benefit to participants and the broader public value of UC Cooperative Extension. Many resources are available on the UCCE Impact Writing web page. Reference the UC ANR updated public value framework used to help us measure and communicate the social, environmental, and economic impact of our work. Read more about the UC ANR Condition Changes here.
Images, photos, and infographics
Infographic ideas
Infographics provide bite sized information that make it easier for your audience to learn about results of your program. Awesome infographic ideas -(Pictochart Web). Better yet, learn about infographics best practices in LinkedIn Learning by requesting your account from UC ANR IT at help@ucanr.edu.
Images and photos
Engaging audiences visually is an essential part of story-telling. These visual resources are designed to help you increase engagement in your content through the use of strong visuals. Photo and image libraries resources (Web page).
Working with the Media
It is important to prepare before contacting the media. Partner with UC ANR Strat Comm to help you share your story. Visit their public relations (Web page) to learn more.