Communications Toolkit

Brand Architecture

A brand architecture shows how an organization and its products/services are related for the purposes of communicating about the brand. UC ANR’s brand architecture was updated in 2025 to be a Branded House, with all sub-brands visually aligned with the UC ANR parent brand.

 

Diagram showing three types branding architectures: Branded House, House of Brands and Hybrid

 

Diagram showing the brand architecture of UC ANR